eCommerce

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Offer Each Visitor a Personalized Navigation Experience

Thanks to Adabra, you can automatically customize your eCommerce site, both the communication and product offers.
Each user will then live a personalized experience based on their unique characteristics, navigation, interest and behavior.
You will be able to offer them the most suitable products and the most effective communications according to the segment they belong to.
Thanks to the possibility to intervene in real time it will be possible to create unique experiences for each user.

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Segments

The focus of your marketing activities, digital and non-digital, must necessarily be on your customers.
Thanks to Adabra's advanced segmentation, you'll be able to use demographic, past and present behavior characteristics and understand the phase in which they are within the customer lifecycle, tracking their behavior both online and offline.
These dynamic and constantly updated real-time segments will allow you to get to know them better by building dedicated experiences for them.

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Cross-Device Customizations

Adabra is able to track the behavior and history even of anonymous users and offer them relevant products.
You will also be able to recognize them on all your digital properties for a truly unified cross-device experience.

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Product Recommendation Engine

Adabra analyzes the behavior and purchases of every single user of your store, reconstructing the individual profiles of each customer and including them in the most appropriate segments.
Thanks to this information, Adabra will show the most relevant products to the visitor in real time, making their navigation truly personalized and thus significantly increasing both the browsing experience and the chances of making new sales.

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Custom Messages

Propose personalized messages in real time, do not wait for your customers to leave your site before intervening!
Thanks to the possibility to submit messages to them (pop-ups, banners) in real time, you can optimize their navigation, by soliciting in the most appropriate way undecided users, interpreting their navigation behavior.

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Off -Site Communication

Adabra allows you, thanks to over 300 configurable triggers, to uniquely engage your users even once they have left your site thanks to:

  • ✓ Personalized emails
  • ✓ Personalized text messages
  • ✓ Social
  • ✓ Telegram
  • ✓ Push in app
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Create personalized customer experiences for your clients.

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