The physical store, your most important touch point.
Create a truly omnichannel experience by being able to recognize your customers even inside the stores.
Those who, in addition to ecommerce, also have physical points of sale know how important it is to be able to give their customers an experience as consistent as possible between the various channels.
This uniformity is one of the keys to creating a unique and personalized customer experience.
Thanks to Adabra, it will be possible to recognize users through the different channels used, also integrating in-store purchase information.
Adabra allows you to equip salespeople with an artificial intelligence system that helps them recognize the user, but not only. They will know if and which products he browsed through the site, if he has dome products in the shopping cart and for which products he shows a greater propensity to purchase.
Through the analysis of the behaviour of similar users the platform will learn which products could be more interesting for the customer and thus increase the conversion rate of your sales staff.
Thanks to Adabra's sophisticated data collection and normalization system, it will also be possible to aggregate and use the data collected in the point of sale.
By tracking loyalty card transactions or explicit interactions with products, you can measure, for example, the effectiveness of drive to store campaigns or improve the allocation of your online investments.
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