Glossary

The Marketing Automation and Web Personalization Glossary

What do you have to remember to talk about Marketing Automation?

Marketing Automation is not only a software but it is a methodology that allows you to automate repetitive marketing processes thanks to the coordination of activities designed to stimulate the entire audience that interacts with your brand.

Here are a series of terms that you should learn to know by heart!

A-B-C-D-E- F

G-H-I-J-K-L-M

N-O-P-Q-R-S-T

U-V-W-X-Y-Z

MUST HAVE

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A.I.
Behavioral Messages
CDP
Chatbot
Click Rate
Conversion Rate
Custom Audience
Customer Journey
Customer Life Cycle
Customer Lifetime Value
Artificial Intelligence
Lead Nurturing
Marketing Automation
Marketing Personalization
Omnicanality
Omnichannel
Open Rate
Pop Up
Product Recommendation
Profiling
Proximity Marketing
ROAS
ROI
Retargeting
Segmentation
Total Retail
Trigger
Anonymous User
A B C
DEF
GHI
JKL
MNO
PQR
S T UV W XY ZMUST HAVE
B
BLE
Beacon
Behavioral Messages
Brick and Mortar
C
CDP
Chatbot
Click Rate
Conversion Rate
Custom Audience
Customer Journey
Customer Life Cycle
Customer Lifetime Value
Customer Onboarding
D
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E
ESP
F
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G
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H
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I
Artificial Intelligence
J
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K
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L
Lead Nurturing
N
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O
Omnicanality
Omnichannel
Open Rate
Q
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R
R.O.P.O.
ROAS
ROI
Retargeting
T
Total Retail
Trigger
U
Unified Commerce
Anonymous User
V
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W
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X
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Y
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Z
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MUST HAVE
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