The Marketing Automation and Web Personalization Glossary

What exactly is meant by the term:



It's a program used by a computer to simulate a conversation with a human subject. It is an automatic answerer based on semantic artificial intelligence engines, typically used in customer care to answer frequently asked questions, but now in strong development also in the marketing sector, thanks to messaging systems such as Whatsapp, Telegram and Messenger.

Subscribe to our Newsletter

Find out how Marketing Automation and Artificial Intelligence can help you improve your results.