Customer Onboarding

The Marketing Automation and Web Personalization Glossary

What exactly is meant by the term:

Customer Onboarding

DEFINITION

Typically in the market for web services or apps it is the first point of contact with the consumer, when for example testing a service or registering for a website for the first time, even for free. This is a delicate moment in the setting up of the relationship with the user, which helps to create a brand opinion that will affect subsequent interactions.

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