Omnichannel

The Marketing Automation and Web Personalization Glossary

What exactly is meant by the term:

Omnichannel

DEFINITION

It is the adjective to indicate marketing activities that take into account consumer interaction on all online and offline channels. Omnichannel marketing puts the consumer at the center by trying to identify the contact methods that he or she likes best, instead of focusing on specific communication channels.

Subscribe to our Newsletter

Find out how Marketing Automation and Artificial Intelligence can help you improve your results.