Total Retail

The Marketing Automation and Web Personalization Glossary

What exactly is meant by the term:

Total Retail


A term indicating an approach to retail that takes into account the user's customer journey both at physical and online points of sale. The consumer is at the heart of the business model: his satisfaction in not perceiving friction when passing through multiple touchpoints is what guides the choices of a total retailer both in terms of technology and process.

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