Google Analytics

A quick and easy way to analyze and get real-time updated data about your marketing automation and web personalization campaigns? Rely on the integration between Adabra and Google Analytics. Thanks to it, you can track every single event through the use of links and parameterized URLs. Every single link that you configure within Adabra contains information on the main tracking elements (source, medium, campaign...) and allows you to retrieve, within Analytics, complete and updated data in real time.

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Advantages

Ability to analyze your campaigns to constantly monitor their performance
Integration of marketing automation campaign data and other digital campaign data into a single dashboard
Ability to create comprehensive reports

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