Offer the best products to each user: a powerful Product Recommendation engine is able to customize site and messages in real time.
Adabra analyzes the behavior and purchases of every single visitor to your store, reconstructing the individual profiles of each customer and including them in the most appropriate segments.
Thanks to this information, Adabra will show the most relevant products to the visitor in real time, making the user's navigation truly personalized and thus significantly increasing both the browsing experience and the chances of making new sales.
With Adabra you have the ability to use a variety of algorithms, customizable for each user segment, so you can always show the most relevant products for each visitor.
Artificial Intelligence will learn which of these recommendations will get the best results and will repeat them with the frequency and mode most suited to the segment, thus constantly improving your performance.
The customization algorithms can be used on any page of your site, from the home page to the shopping cart, but also for the behavioral messages and especially to customize all your direct communications (email, SMS, push notification, etc..) and social channels, creating a truly dynamic and personalized retargeting that increases the engagement of your consumers.
Adabra provides you with a gallery of graphic templates to choose from.
The customization - graphics and content - and the subsequent modification of these elements, to make them fully consistent with the graphics of your site, is an extremely simple operation that will only take you a few minutes.
You can also conduct A/B/X tests in order to monitor which format works best for each segment, improving your conversion rate.
You can use all the attributes - stock, marginality, tags - at your disposal to educate the artificial intelligence engine.
Do you have overstock products? Adabra will push them more than others automatically, leaving you time to focus on more value-added activities. Alternatively, you can decide not to show overstock products.
Want to show higher margin products more frequently? Let Adabra find the right balance of proposal that maximizes your results.
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Find out how Marketing Automation and Artificial Intelligence can help you improve your results.