COSTUMER DATA PLATFORM FOR POINTS OF SALE

Points of Sale and Sales Networks

Integrating all online and offline channels,
Adabra is the solution to build lasting relationships with your customers.

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Omnichannel Marketing Automation Platform | Adabra
Omnichannel Marketing Automation Platform | Adabra

Customize the Cross-Channel Experience of Your Customers

Personalize your customers' cross-channel experience. In order for a retailer to optimize a user's customer journey, it is very important to create a unique and memorable experience through the different channels at their disposal.
Today the fusion of the online and offline experience is the key to success for omnichannel retailers and to deal with it you need tools capable of communicating with both digital and physical properties.
Thanks to Adabra's technology, it will be possible to integrate into one big data system the data coming from:

  • ✓ CMS
  • ✓ CRM
  • ✓ Loyalty Systems
  • ✓ Cash management
  • ✓ ERP
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Omnichannel Marketing Automation Platform | Adabra
Omnichannel Marketing Automation Platform | Adabra

Offer the Visitor a Unique Experience

Offer each and every visitor a personalized browsing experience.
Thanks to Adabra, you can automatically customize your eCommerce site, both for the communication and the product part.
Each user will have a unique experience based on his or her browsing characteristics, interest and behavior.
You will be able to offer them the most suitable products and the most effective communications according to the segment they belong to.
Thanks to the possibility to intervene in real time it will be possible to create a truly personalized experience.

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Flyers for Personalized Offers

Thanks to Adabra, it will be possible to create real personalized promotions for each individual customer, being able to investigate and predict the products most suitable for him not only based on his manifest expressions of preference but also on the products that users similar to him have chosen in the past.
Define the basic rules, Adabra will take care of automatically customizing communications and sending them through the different communication channels available to you:

  • ✓ SMS
  • ✓ Email
  • ✓ Social
  • ✓ Telegram
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Omnichannel Marketing Automation Platform | Adabra
Omnichannel Marketing Automation Platform | Adabra

Customer Intelligence for Sales Representatives

Adabra allows you to equip salespeople with an artificial intelligence system that not only helps them recognize the user, but also lets them know if and which products he or she has browsed the site, if he or she has shopping cart products and for which products he or she shows a greater propensity to buy, even based on similar user behaviors.

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Communicate with your customers on different channels

Use Adabra to communicate with your customersin an automated way through the different channels available to you.
A.I. engine will be able to figure out which channel is best for each user and will prioritize it over others, giving each user the best possible experience.

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Omnichannel Marketing Automation Platform | Adabra
Omnichannel Marketing Automation Platform | Adabra

Loyalty Card

Integrating the data of your loyalty program will allow you to: create personalized offers according to the user's tastes and buying habits.
Artificial intelligence will help you to propose products with a higher probability of conversion and to communicate them in an automated way through social, sms or email. 

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Business Intelligence

The analysis of the behavior of the different segments will allow you to understand which of them are, for example, the most profitable, those who interact most frequently with you, those who have entered a phase "at risk" or that do not interact with you for too long. This allow you to maximize the results on each segment.

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Omnichannel Marketing Automation Platform | Adabra

Create Customised Customer Experiences
for your customers.

Discover the full potential of Marketing Automation and Artificial Intelligence.

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