From increasing average receipts, to stimulating repeat purchases, improving conversion rates and much more: adopting a marketing automation strategy for eCommerce is often the key to increasing the performance of your online business. The secret is contained in the term strategy: marketing automation is often mistakenly reduced to the simple use of a technological platform. The real added value comes from the combination of an effective strategy and a high-performance platform.
Strategy makes marketing automation and customer experience two important success factors for your eCommerce. That's why it's important for you to choose the right partner who can guide you towards success.
The Adabra team can support you at every stage of your marketing automation strategy by providing you with the support you need at every operational and analytical stage.
Marketing automation and web site personalization: create relevant and valuable customer experiences for each of your users and increase the sales of your eCommerce.
From advanced profiling and segmentation, to the sending of customised onsite and offsite communications, to the personalisation of product offers: Adabra provides numerous functions that allow you to coordinate and adapt your marketing activities in real time and across multiple channels.
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