Both in B2B and B2C, lead generation is a key component of any marketing strategy: to sell more, it is important to expand the audience. About 98% of users choose to browse online without releasing data, but it is the users who register who buy, even several times. This is why it is essential to uncover anonymous users , to stimulate them to release data, in short, to implement an effective lead generation and lead nurturing strategy.
Know and recognize your users and transform every anonymous contact into a registered user, then in a loyal customer: discover how an effective lead generation and lead nurturing strategy cannot disregard the customization of the experience within your site.Find out more at ➝
Dynamic profiling, advanced segmentation, content and message customization: thanks to Adabra's customization suite, you can recognize your visitors, customize their browsing experience and, even for anonymous users, always deliver timely and relevant messages.Find out more at ➝
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