The eCommerce world scores new goals, month after month, but retail still represents a force capable of generating one third of the world's domestic product: technological innovation and the evolution of purchasing habits have not led to a clash between the offline and online worlds, but on the contrary, what emerges is the progressive breaking down of barriers.
We talk about omnichannel strategies and the need to preserve customer centricity also for physical sales channels.
Creating a relevant and valuable experience for a customer is crucial, even at the point of sale. This is where the consumer often concludes the purchase even if the search for the product began on digital channels.
The fusion of online and offlineexperience is now the key to success for omnichannel retailers, and to tackle it, tools are needed that can dialogue with both digital and physical properties.
Recognise customers even at the point of sale, collect data and information: thanks to integration with management software and till applications, Adabra allows you to integrate data acquired online with information collected offline. All this means that sales staff can be provided with detailed dashboards on customers, allowing them to customise products and promotions even in store.Find out more at ➝
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