In a general context like that of the Mass Market Retailers, it becomes essential to store data and information on customers and users in order to calibrate offers and content on the basis of interests and specific needs encountered, so as to increase the performance of the online shop.
All the convenience of shopping at the click of a button: eCommerce has become an important channel for the retail sector as well, alongside offline sales. The high number of references, managed catalogues and consumers, requires centralized data management.
Offering the right product to the right person: an effective strategy of personalisation of the contents and products allows to improve the performance of your online store in terms of growth in the number and value of orders.
Adabra is the predictive marketing automation solution for the large-scale retail sector that allows you to create a fully personalized 360° marketing experience for customers and prospects, coordinating and adapting market activities in real time.
Thanks to sophisticated tracking systems and proprietary artificial intelligence algorithms, Adabra is able to collect large amounts of data from multiple channels, integrating them into a single environment and making them available for the single customer view level, even for anonymous users.
Show the right product at the right time: thanks to Adabra's artificial intelligence algorithms, you can customize product recommendations within the different sections of the online shop, activating effective cross-selling and dynamic up-selling strategies, increasing sales and average ticket value.
Pop-up, static, warning message and more: customize the browsing experience of each user, showing messages and product recommendations consistent with his navigation and purchase path. Solicite in the most appropriate way undecided users managing to interpret their behavior and intervening in real time.
From customizing messages and offers on-site, to sending targeted communications across multiple channels: thanks to Adabra's 300 types of triggers, you can reengage the user when he/she chooses to leave the site or not to complete the purchase, or simply during promotions and special offers.
Communicate to your users in a timely manner even when they surf other sites: Adabra's push notifications allow you to communicate the right message at the right time, encouraging users to return to your site to take advantage of promotions and special offers.
Improve the performance of your Google ADS campaigns: with Adabra you can synchronize the audience segments you create and use them for campaigns, showing each user segment personalized messages related to their browsing behavior and consistent with their interests.
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