In an increasingly competitive market like that of online publishing, it is fundamental to win readers through personalized and valuable customer experiences. The key to grow your online business is knowing their interests and passions and anticipating their desires, providing advice and suggestions for titles at the right time.
eBooks, audio books, paper books, gadgets: the publishing world opens up new horizons and becomes an attractive market also for publishing houses. The challenge with generalist players can hardly be played on price, so aspects related to service and customer experience become relevant.
Suggesting to the customer the product closest to his interests at the best time for the purchase: effective audience profiling systems and sophisticated artificial intelligence algorithms allow to customize every communication and contact opportunity.
Adabra is the predictive marketing automation solution for the media and publishing industry that allows you to create a fully personalized user experience for customers and prospects.
Create personalized marketing campaigns!
Bring together data and information about your users from multiple channels in a single platform and use it to profile them: thanks to Adabra's advanced segmentation system, you can cluster your contacts according to their favorite interests, passions, authors and genres and use this information to personalize their customer experience in every detail.
Personal data, browsing and purchasing behaviour but not only: collect more information that will allow you to segment your audience in even more detail, knowing their habits and interests. With Adabra's dynamic forms you can create a progressive profiling strategy, aggregating all the information collected from time to time.
Pop-up, static, warning message and more: turn each of your visitors into a lead, show behavioral messages relevant and consistent with the navigation path and the segment they belong to, accompany the user to perform actions, personalizing his customer experience within the eCommerce site.
From customizing messages and product recommendations within the site, to targeted communications that can be used on multiple channels, from SMS to e-mail: with over 300 types of triggers available in Adabra, you can re-contact the user even when he choose to leave the site or not to finalize the purchase, or simply to reengage him on special occasions
More relevant customer experience for every single user: thanks to Adabra's artificial intelligence algorithms, you can customize product offers within the different sections of the online shop, activating effective cross-selling and up-selling strategies and increasing sales and average ticket value.
Adopt the Adabra method and Create a Winning Strategy!Contact us for a consultation
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