marketing automation omnichannel b2c

Omnichannel B2C Strategies

Conscious, informed, demanding: the modern consumer is increasingly looking for a personalized shopping experience: it creates relevant and valuable customer experiences at every physical and digital touchpoint.

Many Touchpoints, One Consumer

Demanding, selective, autonomous, aware, less and less loyal to the brand: today's consumer is often looking for experiences to live rather than just products to buy. Technological innovation has also contributed to making the customer journey increasingly complex and fragmented, multiplying the opportunities and ways of interacting with the brand.
Hence the growing need for companies and brands to implement omnichannel strategies aimed at enhancing the user's customer experience in every physical and digital touchpoint.

Customer Segmentations

Know Your Users and Customers

Personal data, browsing behavior, buying habits and preferences: take advantage of Adabra's potential and, with the support of our team, discover how to best profile and segment your audience, increasing its value over time: machine learning and artificial intelligence will allow you to understand the behavior and discover the rewarding solicitations for each individual user.

Discover the advanced segmentation of Adabra ➝

Customize their Customer Experience

From user profiling and segmentation to the personalisation of the user experience: rely on the experience of the Adabra team and choose the most effective and efficient activities for your marketing automation strategy. The platform offers numerous functionalities and tools that, if integrated, will allow you to engage your users and engage your visitors by automating every interaction in every different communication channel.

Create a valuable customer experience ➝

Online and in your stores

Recognize your customers even when they visit your store and offer them a consistent experience between the digital world and physical reality. This is where the success of a true omnichannel strategy lies. Thanks to its nature as a Customer Data Platform, Adabra allows you to collect in a single environment and at a single customer view level the data related to your users and customers. With the help of our team, you will discover how to leverage all available channels to re-engage your consumers and, consequently, measure
the contribution of eCommerce to the growth of your off-line sales.

Discover the specific features for the retail world ➝

Choose the Right Partner as your Guide to Success.

Adopt the Adabra method and Create a Winning Strategy!

Contact us for a consultation