From automatic audience segmentation to personalization of browsing and purchasing experience, to optimization of the customer journey: all this is possible because there is enough data and information to allow an analysis of our target audience behavior. It is on this, in fact, that artificial intelligence expresses its full potential: machine learning and predictive ability allow to predict very accurately what will be the behaviors or rewarding solicitations for each individual user belonging to each segment.
Thanks to a sophisticated tracking system, Adabra is able to collect data and information from multiple channels, which not only includes digital properties, but also offline channels such as ERP, CRM, loyalty programs, cash systems, etc..
These data are collected and normalized for every single user and, used by artificial intelligence and machine learning algorithms, become a real asset for effective marketing strategies.
From demographics, past and present browsing and buying behavior to interests: Adabra offers a sophisticated dynamic profiling and segmentation system.
Thanks to different criteria you can create clusters and segments that can be updated in real time: get to know your audience better and create effective marketing personalization, reengagement and customer loyalty strategies.
A predictive marketing strategy means collect and analyze information on users' behaviour and wishes in order to anticipate its future desires and needs. It allows you to show your potential customers potentially interesting products and services, arousing their desire to purchase. It is to all intents and purposes a data driven marketing strategy that finds in big data and artificial intelligence two powerful allies.Contact us to create your strategy ➝
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