marketing automation and drive to store strategies

Drive to Store Strategies

Put the customer at the center of your strategy: collect data and customize their experience in the store. Find out how to make the most of digital channels to increase your offline business as well.

The Point of Sale, a key touchpoint for your strategy

Recognise customers even at the point of sale, collect data and information: thanks to the integration with management software and till applications, Adabra allows you to integrate data tracked online with purchases and information collected offline. All this means that you can have dashboards to analyse the omnichannel performance of the brand and exploit all the channels available to re-engage consumers linked to a specific point of sale.

Customer Segmentations

Discover the Identity of Your Users

Collecting data and information about users across different channels is essential to define user profiles. Adabra, thanks to its Data Platform setting, allows dynamic user profiling and segmentation activities for effective marketing strategies, even offline.

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Geolocalized Offers and Customization in Store

Rely on the experience of the Adabra team and discover how to create an effective drive-to-store strategy by sending automated offers and communications in real time based on the user's position in order to encourage a visit to the point of sale. Discover also how to personalize the user's experience in the store, strengthening the relationship with the brand.

Create custom customer experience offline ➝

Custom Appointments

Exploit the full potential of data and artificial intelligence algorithms to better manage appointments and quotes at the point of sale , personalizing the interaction with the potential customer on the basis of the data collected and implementing effective re-engagement strategies once the sales meeting has been concluded.

The Adabra team, thanks to the experience gained in many sectors operating offline, will support you in every phase, from the operational one for data integration to the more strategic one.

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Choose the Right Partner as your Guide to Success.

Adopt the Adabra method and Create a Winning Strategy!

Contact us for a consultation