marketing automation and drive to store strategies

Drive to Store Strategies

Put the customer at the center of your strategy: collect data and customize their experience in the store. Find out how to make the most of digital channels to increase your offline business as well.

The Point of Sale, a key touchpoint for your strategy

Recognize customers at the point of sale, collect data and information: thanks to the integration with management software and cash applications, Adabra allows you to integrate data tracked online to purchases and information collected offline. All this translates into the possibility to have a dashboard of omnichannel performance analysis of the brand and to take advantage of all available channels to reengage consumers linked to a specific point of sale.

Customer Segmentations

Discover the Identity of Your Users

Collecting data and information about users across different channels is essential to define user profiles. Adabra, thanks to its Data Platform setting, allows dynamic user profiling and segmentation activities for effective marketing strategies, even offline.

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Geolocalized Offers and Customization in Store

Rely on the experience of the Adabra team and find out how to create an effective drive to store strategy by automating real-time recommendations and communication based on the user's location in order to encourage a visit to the store. Also discover how to customize your in-store experience and strengthen your relationship with the brand.

Create custom customer experience offline ➝

Custom Appointments

Exploit all the potential of data and artificial intelligence algorithms to better manage appointments and quotes in store by customizing the interaction with the customer on the basis of online data and implementing effective re-engagement strategies once the business meeting is over.

Adabra's team, with experience in many offline sectors, will support you in every phase, from operational data integration to the most strategic one.

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Choose the Right Partner as your Guide to Success.

Adopt the Adabra method and Create a Winning Strategy!

Contact us for a consultation