Behavioral Messages

The Marketing Automation and Web Personalization Glossary

What exactly is meant by the term:

Behavioral Messages

DEFINITION

Automatic messages which pop up while you are browsing, typically notifications in the form of pop-ups or banners. They are defined behavioral, because the contents and design change according to the user's behavior: which pages he is visiting, which products he has put in the cart, what kind of product categories he is clicking, etc..

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