Both in B2B and B2C, lead generation represents a fundamental element of every marketing strategy: in order to sell more, it is important to expand the audience. About 98% of users choose to browse online without releasing data, but it is the users who register who purchase, even several times. This is why it is essential to discover anonymous users, stimulate them to release data, in short, implement an effective lead generation and lead nurturing strategy.
Know and recognize your users and transform every anonymous contact into a registered user first and then into a loyal customer: discover how an effective lead generation and lead nurturing strategy cannot disregard the personalization of the experience within your site.Find out more at ➝
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