CDP AND MARKETING AUTOMATION FOR LARGE-SCALE RETAIL TRADE

Thanks to sophisticated tracking systems and proprietary artificial intelligence algorithms, Adabra is able to collect large amounts of data from multiple channels, integrating them within a single environment and making them available at a single customer view level, even for anonymous users.

Show the right product at the right time: thanks to Adabra's artificial intelligence algorithms, you can customize product recommendations within the different sections of the online shop, activating effective cross-selling and dynamic up-selling strategies, increasing sales and average ticket value.

Pop-up, static, warning message and much more: it personalizes the browsing experience of every single user, showing messages and commercial proposals coherent with their browsing and purchasing path, it solicits undecided users in the most appropriate way, managing to interpret their behaviour and intervening in real time.

From personalising messages and product offers within the site, to sending targeted communications on several channels: thanks to Adabra's 300 types of triggers, it is possible to ring the user even when they choose to leave the site or not complete the purchase, or simply on the occasion of promotions and special offers.

Communicate to your users in a timely manner even when they surf other sites: Adabra's push notifications allow you to communicate the right message at the right time, encouraging users to return to your site to take advantage of promotions and special offers.

Improve the performance of your Google ADS campaigns: with Adabra you can synchronize the audience segments you create and use them for campaigns, showing each user segment personalized messages related to their browsing behavior and consistent with their interests.