Marketing Personalization and Engagement: from Purchase to Customer Loyalty in the Automotive Industry
From lead generation to customer loyalty: the automotive sector is discovering the potential of the web not only as a channel of communication and promotion in the pre-sales phase, but above all as a fundamental tool in the final phase of the customer experience, during which it is essential for manufacturers to generate engagement on services and merchandise.
It is precisely in this phase, in fact, that every aspect of the relationship that is created between brand and consumer takes on value as it is oriented towards transforming the latter into a potential brand ambassador.
Informed, increasingly smart: even in the automotive sector a large part of the pre-sales phase takes place online. Before going to the retailer, the consumer searches, gets information, compares. The customer experience is changing, touchpoints are multiplying and it is becoming increasingly important for manufacturers to monitor them.
From information to entertainment: the ability to create relevant customer experiences passes through the creation of personalised, captivating and exciting contents, which are able to entertain the user and accompany him to the virtual discovery of the car or motorbike of his dreams.
Adabra is the web personalization and marketing automation solution for the automotive industry that allows you to create personalized customer experiences thanks to the contribution of artificial intelligence.
Create successful personalized customer experiences.
The most effective marketing strategies arise from an accurate user profiling.
Demographic information, navigation behavior, past and present, channels of origin, and much more: thanks to Adabra's advanced profiling and segmentation and the contribution of artificial intelligence, it is possible to collect and system a large amount of data and thus customize the experience of each individual user.
Quick and easy to configure, Adabra's forms allow you to collect user information and data gradually and dynamically, according to the target user segment and at the right time. Dynamic forms allow you to build effective lead acquisition strategies, from personal and contact information in exchange for downloadable resources to surveys to increase user engagement.
A relevant customer experience also includes the real-time personalization of the messages and content with which the user interacts while browsing the site.
Showing different messages according to the user segments and recognizing a new user from a registered one, for example, is essential to attract his attention and improve his engagement.
From site customization, to sending targeted communication and customized emails activated by triggers. Thanks to Adabra's more than 300 types of triggers, you can reengage the user, even when they have left the site, on different channels, from socials to emails. You can create a consistent and relevant customer experience regardless of the channel or the specific moment.
Thanks to the native integration of Adabra for Facebook, it is possible to create effective lead generation and remarketing campaigns, optimizing performance and investments.
User segments can be synchronized, as well as users from campaigns can be directly imported in order to create personalized customer experiences.
Optimize your campaign results also on Google ADS and maximize your advertising investments: with Adabra you can synchronize the audience segments you created and use them for campaigns, showing each user segment personalized messages related to their navigation data and consistent with their real interests.
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