Acquiring traffic is only the first step: discover how to transform an anonymous user into a registered user first and then into a customer.
An effective marketing automation and web personalization strategy can be the key to your success.
Creating an effective traffic acquisition campaign is only the first step for a successful lead generation strategy: the real challenge is to be able to transform the anonymous users who access our website or eCommerce into registered users. It is on these users, in fact, that most of the marketing strategies aimed at their loyalty will be concentrated.
Rely on the experience and professionalism of the Adabra team and discover how to create successful lead generation and lead nurturing strategies.
About 98% of users who visit a site choose to remain anonymous, improving theunveil rate, encouraging them to register, does not require the activation of a simple contact form but a strategy that, starting from the analysis of data relating to their browsing behavior, allows you to put in place the most effective activities to stimulate them to release data.Learn more about Adabra functionality ➝
Contact data, browsing behavior, but not only: knowing your users in detail represents the real added value to make your project successful. Much of the information, however, cannot be deduced but must be provided, personalizing the user experience and asking for additional data at the most opportune moments with "tailor-made" messages becomes fundamental.
Adabra's team will be on hand at every stage of your lead generation strategy to offer you the best solution for growing your user base.
Acquiring leads, turning them into prospects and then into clients, involves building a real relationship.
Technically we speak of lead nurturing, which practically means "cultivating and feeding" your contacts in order to lead them naturally to the purchase of a product/service.
Marketing automation and artificial intelligence are valuable allies for your lead nurturing strategies and customization of your users' customer experience.
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