Custom Audience

The Marketing Automation and Web Personalization Glossary

What exactly is meant by the term:

Custom Audience

DEFINITION

Custom audiences of users on third-party platforms (e.g. google and facebook). Through a matching functionality, for example based on lists of email addresses or phone numbers, it is possible to identify groups of users already known to the company in other databases. The goal is to isolate these audiences in order to plan them on retargeting campaigns or on the contrary to exclude them when acquiring new users. Another application is to use custom audiences to find users similar to those with whom the company has already interacted.

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